Virtual Stores

Virtual Stores Achieving Sustainability in the Emerging Competitive Market

Abstract

The study being conducted is looking over the fact that the online retail industry in United States has been flourishing so far in spite of the competitive environment it has been facing in past two decades. The study will firstly look that how important is the actual effect virtual store have been making on the retail industry. The potential groups will be identified in order to give a brief understanding of the market which still has potential and is not explored so far. Researcher will also determine a set of strategies which are good to be practiced in this industry. Those strategies will lead the strategies towards achieving sustainability in the emerging competitive market of online retail store. Researcher is going to conduct a survey research through designing a detailed questionnaire which will help in finding the proposed expected results.

Abstractii

Introduction1

Problem Statement2

Thesis Statement2

Purpose of the Study3

Aims and Objective3

Hypothesis4

Research Question4

Literature Review4

History of Macy's Inc7

Overview of the Macy's Inc.8

Methodology8

Expected Results9

Possible Limitations9

Plan for effective execution10

Reference12

Introduction

Internet has become a source of shopping where the buyers get all they desire for, just with a click. Internet has made the world small and accessible for all. Global trade is being facilitated on a large scale through internet. Transactions like B to B and B to C are enjoying a great deal with the ease of transaction and ease of delivery online stores is providing (Doherty and Ellis-Chadwick, 2010).

Online shopping or shopping through internet goes through a process as stated by Li and Zhang, (2002). This process includes five steps; which are as follows:

Recognition of a need by a potential customer of any tangible or intangible good or service being produced

Going to internet for seeking for what is actually required

Now a proper evaluation takes place in which various products are compared with respect to price, quality, quantity etc.

Now the good is selected and final decision is taken which means that purchase is actually performed

Now post sales services are provided from the end of the seller

Going through the steps mentioned above result a successful purchase through online retail store (Li and Zhang, 2002).

In last two decade internet has become a source of shopping, which was a revolution at first. At first it was not a very adoptive method for shopping but with the span of time it adoptability flourish a great deal. Online stores also do broad researches in order to understand that, what are the preferences of the market in which they are dealing? Identification of changing trends and diverse need of the people make it easier for the retailer to provide the best to the end customer (Doherty and Ellis-Chadwick, 2010).

Here this study is going to examine the future sustainability of an online retailing store in the emerging competitive market. The organization identified is Macy's Inc. for the purpose. Researcher will answer all the proposed questions by making proper understanding of the related ...