ARE WE OUR BODIES?

Are We Our Bodies?



Are we our bodies?

While introducing either a new product or an existing product in a new market, it is very essential to perform a cultural analysis on the market. This gives us a brief idea about the market and helps us in making the market planning decisions. Entering a new market can be difficult, because different markets have different cultures. For example the market in South Africa will be completely different in terms of food, dressing styles, the languages they speak, religions they believe and other habits than the market in Europe. Thus ...