BILLABONG

Billabong International Limited



Billabong International Limited

Portfolio Analysis

The company that started with a small portfolio of surfboards in 1973 today stands as a multi-million project comprising of several sister companies that run under it. The company after introducing its public shares in 2000 introduced its new sunglasses brand of Von Zipper and then famous Element Skateboards brand was introduced. The company then expanded exponentially by acquiring other companies like Honolua Surf Company and Kustom Footwear and Palmers Surf in 2004 and Nixon watches and accessories in 2006.

In 2007, the company added some swim wears, Tigerlily and Xcel to its continuously expanding domain ...