BRAND EXTENSION MARKETING PLAN

Brand Extension Marketing Plan



Brand Extension Marketing Plan of

Master Building Product

Company Introduction

In 2006, Juan Molina opened Masters Lumber & Hardware (MLH) in Tamarac, Florida. Two years later, Andres Abad joined the company as a partner and the company has been growing very fast ever since. MLH distributes building materials. They specialize in a wide assortment of moulding and flooring supplies. Its wide range of products includes baseboards, crowns, casings and blocks, chair rails, laminated mouldings, foam, flexible and designer's collection mouldings, laminated floor, hardwood floor, engineer floor, bamboo floor and miscellaneous.Brand Extension Marketing Plan

Opportunity AnalysisDistribution to ...