Building a Universal Brand: Approaches of Social Networking Sites in the USA

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DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

ABSTRACT

Since the emergence of the Internet in the late 20th century, communication among individuals and organizations of all types has changed dramatically. Suddenly audiences and content generators all over the world became connected at all hours of the day through the World Wide Web, a collection of hypertext sites available to users connected to its host network called the Internet. This dissertation has been written with the intention to discover the trends of social networking and new media in the future. The focus has been kept over the Web 2.0 development after taking into account the impact and difference they have made to the society on a global level as well as in the researcher's personal life. The technological advances have altered the way organizations and individual users could communicate with each other. In my view, there is a requirement of this topic to be explored, especially with the United States economy, for better assessment of how communication and marketing teams could connect with niche or mass audiences available in the online marketplace. With the help of extensive analysis and research, this study intended to find out the ideal outlet of social media where advertisers and marketers could influence and reach global audience and make their brand a universal brand with the help of social media usage. The results not only necessarily suggest to enter into the online and digital environment but also for remaining apart of society advancement as a whole. It can be concluded that throughout the course of this research, the intended goal has been to determine the ideal social marketplace for individuals and organizations to reach their target audiences for the purposes of delivering messages about a product, service or idea. It was through several steps that the positive results were found. All of these results showed that the research was successful in finding how and where organizations and individuals can create an ideal social marketplace in the age of Web 2.0 and in preparation for the future. Research should advance on all of these topics as trends continue to change through all forms of digital ...