BUSINESS

Airbus-Case Study

Airbus-Case Study

PART 1

Explain and evaluate the solution that Airbus adopted using SWOT framework.

After analyzing the case study I came up with the Strength, weaknesses, opportunities and threats, of airbus, firstly strength, airbus achieved success by offering favorable prices, and making generous contracts for maintenance, with the help of this strategy company was able to attract number of carriers, due to this approach airbus was able to develop a full family of airplane within less than twenty years, and having more than hundred customers, number two position in the global aircraft industry. Other than this airbus succeeded because its pool consist of four nations technological and financial resources, in an honest multinational partnership. Other than this company also had successful tenure due to the strong support of European industrial policy protection. (Durie, B.1997)

Whereas weakness is concerned I believe airbus huge production cost, due to the long stage for plane from moving design stage to production stage, is one of the weaknesses for Airbus in this case, due to long span of time project of airbus do not yields any profits. Other than this Picture torn to customers and lack of training in the departments of communications with customers are also hurting airbus.

Opportunities includes such as Growth in the aircraft market. Technological advances that contribute to the creation of new aircraft quality, strong coordination among consortium members can assist airbus in achieving milestones. (Bowen J. 1998)Designing of fuel efficient airplane can also help airbus for attracting customers.

Threats: Climate changes that may require greater efforts in the manufacture of aircraft. Implementation of new laws or regulations, dealing with climatic change is one of the major tasks for airbus, which needs to be addressed.In the case of Airbus, we can see that on the issue of communication were effectively the same, but by means of bribes, which differed from its competition, yet this it was difficult to counter such unethical strategies. The objectives of the company were the positioning of your brand, increased sales of aircraft. Advertising will have another approach, as will be planned with regard to what surely organized management and more customers will come. Distribution channels are adjusted to what is determined by the market management. (RENTSCHLER, R. 1999)The proper coordination of the marketing mix management by the market impact on adequate knowledge of the product by its market and product acceptance, as they focus on the needs of your target ...