Company's Use of Information Sources

Company's Use of Information Sources

Introduction

This paper intends to discuss the utilization of information sources in relation with Gentiva Home Health Company. The company is related to the industry of Home Health and Hospice and is catering to almost 80,000 patients on daily basis within United States. Reaching such a huge number of customers require a deep understanding of information resources. The purpose of this paper is to provide an overview about how Gentiva Home Health Company uses the information resources in order to build their marketing decision support systems and customer relationship management environment.

Discussion

Marketing Mix

The ...