COMPETITIVE ADVANTAGE IN BUSINESS

Competitive Advantage in Business

Competitive Advantage in Business

Competitive Advantage

When a company operating in a particular market is performing better than its competitor, it means that the company has a competitive advantage over the other. Lower productions costs can give a company a Competitive advantage. The customer will be able to reap more benefits and consume more of the product and thus bring in more sales for the company. An important stream often referred to as strategic, resource-based view, emphasizing performance as a competitive advantage and the underlying determinants of firm-specific resources. Following Daft and Barney, we defined it as ...