COVER GIRL COSMETICS

Procter and Gamble is one of the largest manufacturing firm producing many consumer goods and household products. Cover girl cosmetics were founded in Maryland in 1954, while it was acquired by Procter and Gamble in the beginning of 1989. Covergirl has also introduced its tagline and they are an anthem which will create a more clear image of the company (Vasen, 2011).

Competitors

Cover girl cosmetics are one of most successful cosmetic and it is sustaining in a huge competitive market. The major competitors of Cover Girl cosmetics in market are:

Max Factor

Revlon

Maybelline

Neutrogena

Max factor is producing limited cosmetic products due to ...