DEVELOPING NEW SERVICES

What factors should health care organisations take into account when developing new services to ensure that these innovations are adopted successfully?

What factors should health care organizations take into account when developing new services to ensure that these innovations are adopted successfully?

Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity.

Relative advantage

Key attributes to innovation adoption mentioned by Greenhalgh et. al. (2005) citing Rogers (1995) include relative advantage, innovation that has advantage which is unambiguous and clear in terms of cost-effectiveness which is more easily implemented and put in to practice. If it is difficult for the users to find advantage which is relative in terms of innovation then they in general will not consider for the future as it may lead towards the disadvantage. Moreover, if innovation is well-matched with the planned and proposed norms, values and perceived needs of adopters which are more readily adopted then there are possible chances of getting the advantage from the innovation.

Low complexity

In health care organizations, to ensure new services that perceives complexity while innovation is an important factor. It can be reduced by the practical demonstrations and experience. Moreover, if the process of innovation is it is broken down into parts and adopted then it will be more easily to implement and utilize the advantages of innovations.

Observe-ability

For health care organization, this factor is vital as it serves as the key element because in health care organizations innovations are necessary to fulfill the changing needs and demands of the organizations which are raised by the different stake holders.

Trial ability

In health care organizations innovations are also important. Trial ability helps the organizations to understand the innovated product so that it will be easy for the health care organizations to effectively and efficiently use the innovation and get the advantage.

Compatibility

Compatibility is also important as in health care organizations, professional values; norms and habits or the ways of working is an added element for the successful assimilation. Potential for reinvention

If the advantages of innovations are noticeable and observable to intended adopters then it will be easy to adopt the innovation and further guide the organization towards the invention.

Technology related attributes

Technology is the vital and most important element in the innovation. As it guides the organization towards the success, in addition to this, if a technology is offered then it will be easy for the organization to offer more services.

Simplicity vs. Complexity

Change is more likely to occur through horizontal processes driven by professionals themselves who use collegial influences to secure coordination (Mintzberg & Clehorn (2010). Organizational readiness for a particular innovation is likely to assimilate if there is tension for change for example if staffs feel that the current situation is intolerable, that is, if the innovation fits the system and if supporters of ...