Entrepreneurial Leadership”Five Guys Burgers and Fries: Ingredients for Success”

Entrepreneurial Leadership”Five Guys Burgers and Fries: Ingredients for Success”

Determine How Five Guys' Philosophy Sets It Apart From Other Fast-Food Chains.

The offer of Five Guys in comparison to other fast food chains is relatively limited and they mainly put their focus on hamburgers and fries. The regular burger consists of a bun with two slices of roasted beef, choice of cheese, bacon or both. Only a slice is available in the "Little" version. They also provide several ingredients in the burger as free of charge, such as lettuce, tomato slices, ketchup, mayonnaise, onions, pepperoni slices, mustard, barbecue sauce and opted mushrooms. In addition, four different varieties hot dogs are offered. In the waiting time during the preparation of the ordered meals, guests can eat free peanuts, which are offered in large cartons. These are the strategies that the Five Guys burger has adopted in order to keep their customers busy with something, while they are preparing their burgers. Moreover, as Five Guys Burger started as a smal faast food chain, they only focused on hamburgers and fries, rather than focusing on a larger variety of fast food items. This was done by the Five Guys Burger, in order to make sure they can put their entire focus on this single product, which will in turn help them in maximising the quality of their product. Furthermore, this also meant that they were able to make it their speciality (Weise, 2011). Therefore, as they were able to make hamburgers as their speciality, people who wanted to have hamburgers usually preffered Five Guys Burger rather than other fast food chains. Moreover, the cost of Five Guys Burger was also less when compared with other fast food chains, due to the very fact that they were providing their customers with free of charge ingredients to be added to the hamburger (Weise, 2011). Therefore, the adoption of this strategy and philosophy to focus on only one product worked in favor of Five Guys Burger, as they were able to make a good name of themselves. However, later the fast food chain did start offering other fast food products, as well.

Analyze The Original Values For The Start-Up Company And How It Remains Strong Today.

The first "Five Guys" restaurant opened in 1986 by Janie and Jerry Murrell in Arlington, Virginia. The name arose from the fact that the founding couple had ...