EVENT PLANNING

Event Planning

Develop and analyze an event concept

Introduction

This project launch is worth investing in because the Chautauqua Festival will indeed bring an enormous profit. It is a musical and entertainment event, which targets teenagers between the ages of 12-19 living in Peel Region and Toronto. When marketing this event, various techniques may be used. This includes television commercials, radio advertisements, flyers and internet websites. (Farhang, 2005) The total budget for this project will be $1,033,275.00, but will receive a profit of $1,966,725.00 (53%).

The only limitation that exists is the Canadian Copyright Law. This problem has an easy solution though. All ...