EXTERNAL ENVIRONMENT

External Environment

External Environment

Introduction

Environmental scanning is a collection of problems from the external environment for information management, organizations and use of the method of strategic decision-making process. Apart from the recent issues, environmental scanning strategic intelligence can also help quantify the problems foreseen. In environmental scanning, the internal analysis is considered to be the first step. Because of the fact that an organization should fully understand its internal atmosphere before considering the external surroundings, will help the organization to quantify and justice.

The environmental scanning or monitoring seems to have originated in the field of business management. In addition to testing the organization's threats and opportunities, environmental scanning is also encouraged for the potential alliance and dominant ideology. Environmental scanning is significant because for the dynamic management of public relations professionals, the success of the organization will be based on the senior leaders having the aptitude to adapt to hastily changing outer atmosphere.

Quest Diagnostics is driven to discover and deliver diagnostic insights and innovations that help to improve human health. Quest Diagnostics offers the most extensive clinical testing network in the United States, operating laboratories in most major metropolitan areas, as well as in Mexico, the United Kingdom and, as of 2008, in the growing market in India. Today, Quest Diagnostics performs testing for more than half a million patients each day, serving approximately half of the physicians and hospitals in the United States.

External Environmental Factor

The environmental analysis is oriented to the purposes of the organization, encouraging them to involve the fit between the business and its present and future environment, in order to allow the organization to operate with maximum consistency and minimum friction changing conditions in an uncertain world. The analysis of the environment can present their most successful contributions to the planning of the organization, when it brings views from both the long term as the short term. This is because long-term scenarios are simple assumptions about the future, which should be compared with the actual events to confirm or correct the estimate of the probability of occurrence of each scenario and determine appropriate revisions to the forecasts, while short-term events are easier to see and more complete as are carried out within the context of the passage of time.

In this context, the environment includes the national and global economic conditions (such as inflation, growth, energy) markets for goods and services, capital markets, labour markets and the wishes and changing expectations of the workforce, the state of technology, competition., political developments (legislative developments, regulatory and judicial), the reality of public opinion and public expectations of the community to national and global level. The atmosphere of the organization, as already mentioned, must be defined in international terms, especially in all matters relating to competition, technology and economic condition.

There are several categories of external factors that have an influence on the performance of Quest Diagnostics. These external factors include social, political, economic, technological, and legal factors.

Social Factors

Social factors are related to the social structures and the ...