MGT 599 MODULE 2 SLP EXTERNAL ENVIRONMENT ANALYSIS

MGT 599 MODULE 2 SLP EXTERNAL ENVIRONMENT ANALYSIS

MGT 599 MODULE 2 SLP EXTERNAL ENVIRONMENT ANALYSIS

Introduction

Kraft Foods Inc. (Kraft Foods) is chiefly connected in the field of manufacturing and marketing of packaged or box up, food and beverages that includes cheese, beverages, snacks, convenient meal and several of other grocery products. The company's main brands comprise, dinners, dressings and Kraft cheeses, Oscar Mayer beef, Maxwell House coffee, Oreo brand, LU biscuits, Philadelphia cream cheese, Jacobs coffees, Milka chocolates, Nabisco cookies and crackers.

Discussion

Vision

“Helping People Around the World Eat and Live Better." (Kraft Foods Inc.).

Here at Kraft Foods states that we endeavor to make the superior products and provides it with the best service to the end consumer from the distributor to the wholesaler and wholesaler to the customers.

Mission

“Our mission is to be North America's best Food & Beverage Company. Our company has a great heritage that we're building into an even greater future.” (Kraft Foods Inc.).

The mission states that the company focuses to be the best and the preferred family café in every area in which we function out operations and wherever we work. This determination can only be proficient by providing a range of appetizing savoring and generously portioned cooking at reasonable cost. The café determined to be dirt free, amusing, and relaxed.

External Environment Analysis

Kraft Foods has been in creation for a long time and has developed for itself a strong foundation to stand on. Although new brands come and go, Kraft foods has managed to retain its power through its excessive promotional activities, clever marketing of the product, product placement, variants in flavors and so on. The threat of new entrants is of course, a factor that is anticipated and clearly examined from all aspects so that any hint of a threat to ...