KENTUCKY FRIED CHICKEN

Kentucky Fried Chicken

Executive Summary

A thorough study on the overall operational management and continuous growth was done by keeping Kentucky Fried Chicken (KFC) as the subject because the organization has been in the business for a considerable amount of time and within a short amount of time, there have been advancements made and different strategic implementations carried out for the purpose of keeping the food chains growing and causing people to buy food items that are generalized in a particular manner. KFC Corporation is based in Louisville, Kentucky and it is the world's most popular chicken restaurants; being specialized and reformed with what is called The Original Recipe, this merchandise has several aspects involved to it and it is more than just home style fried chicken or some other conventional food dishes. The area of study is the management and repairing of the skills and demand options of the organization. With the help of data collection and comprehensive analysis of facts and configurations, it has been observed that the enhancement and growth of this business and its various different projects is possible. Through a detailed sampling design, there has been conventional hindrances concerning KFC in terms of the food parameters that are selectively approached but the image development is carried out in a constructive manner. Different additions to the meals and food items are equally appreciated and wanted by the consumers because of health analysis and conditions. KFC is one of the largest food chain restaurants that are present worldwide and the management structure assures of getting through with the success outcomes facing all the deficiency factors and strengthening market position. KFC has been in the industry since 1930's and it entered several different parts of the world shortly afterwards to carry out successful business attempts in all terms. It has a well-established multinational arrangement which offers a premium valued experience in adding chicken meals and several other menu items to its customers.

Table of Content

Executive Summary2

Introduction5

Background6

The product, process or invention7

Market research9

Technology strategy11

Product12

Price12

Place13

Promotion13

SWOT analysis13

Strengths13

Weaknesses14

Opportunities15

Threats16

Manufacturing strategy16

Business Model/Organisational Structure19

Financial projections20

Recommendations21

Marketing, product/ process development21

Organisational structure22

Finance22

References23

Kentucky Fried Chicken

Introduction

KFC has set up the standards as moderate barriers for the beginning of potential entrants in the commendable errand. It is not very difficult for a particular brand to enter the competitive advantage routine but it might be difficult in an extreme condition for it to enter against KFC's business and embankment. KFC has well-established brand recognition, high sales economies a normal level of product comparison with the merchandise amount that is out there within the market, capital requirements that are higher and a complete access to distribution channels throughout the world which makes it pretty successful as a business vendor and thus makes it almost impossible for any other brand name to enter the industry and get far ahead within a short amount of time.

KFC has an edge in the market over multiple brand names and recognition but the level of this competition is moderate since everyone has a major position in the market on ...