MACDONALDS.COM

MacDonalds.com

MacDonalds.com

Introduction

The case here is that a person, named Mr. Burger, discovered that then when we type in “MacDonalds.com”, the homepage of McJobs opens. He then had to acknowledge several advertisements for employment agencies before being able to leave the website.

Now, the problem is that this thing is increasing benefit to the McJobs; however, it is not good for the market image and goodwill of McDonalds, which is the world's renowned brand. People will start to think that McDonalds has also started job hunting business which would create a negative impact on the company's brand image.

Analysis

We have to evaluate the ...