MANAGEMENT AND STRATEGIC COMPETITIVENESS

Management and Strategic Competitiveness



Management and Strategic Competitiveness

Introduction

Apple Inc has been chosen for this assignment, Apple Inc was founded in a garage, in the year 1976, in the city of Santa Clara, state of California. Apple Inc is a brainchild of Steve Jobs and Steve Wozniak, Steve Jobs and Steve Wozniak were two dropouts of who thought about providing a computer that is user-friendly to a distinct and new market of those users who use small computer. In between the year 1978 and 1980, sales of Apple's computers increased dramatically from $ 7.8 million to $ 117 million, and then Apple Inc think to launch its first public offering and offered initial stock in the year 1980 (Linden & Kraemer, 2008). Steve Wozinak, in the year 1983, left Apple Inc. In the same year John Sculley was hired by Steve Jobs, John Sculley was from Pepsi and Steve Jobs make him the first president of the company. After experience of various failures of its products, it launched the McIntosh in the year 1984 to overwhelm the succession, and set the era for rise of Apple and to recognize it as a familiar name (Hoovers, 2011).

Analysis of Mission and Vision of Apple Inc

“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”(Fortune, 2010) Apple Inc. identifies this vision in the course of the advance technologies developed by it for corporations and consumers. It struggles to customers of Apple masters of the bought products. Apple Inc. not only makes statements (Fortune, 2010). It follows it by making sure that its human resource recognizes the vision and struggle to achieve it. It's situated organisms in place to facilitate continuous interaction with its customers. It's placed goals in place to move ahead continuously; it has put the strategies into practice to fulfill its goals and objectives; and made sure that the right operational, financial, and marketing structures are prepared to incorporate the strategic planning.

For an organization, like Apple Inc., it might not be significant to illustrate its issues for its workforce or to systematically identify its target market and customers. Apple Inc. is an organization of technological trends which proud of it in offering the electronics that are more user friendly than any other company's product and it proud of in efficient software. As a result of this, it's very crucial for mission statement of Apple Inc. to have focus on company's philosophy, current technological advancement, and self concepts (Conversi, 2009). These features of Apple Inc. make it successful and popular in today's world.

Apple lightens up the revolution in personal computers in the 1970s with its launch of Apple II and personal computers were reinvented in the 1980s with the Macintosh system. At present Apple Inc. carries on to guide the industry in advancement with award-winning iLife, OS X operating system, notebook computers, desktops, professional application, and notebook computers. Apple ...