Managerial Levels at General Motors vs. Volkswagen AG

History of GM

GM is a well-known international automaker, which was founded in 1908 (Nader, 8-14). The company's main headquarters is located in Detroit, MI. And is ranked 2nd in comparison to the Toyota Corp. in the global sales market as of 2008. Currently GM manufactures a plethora of different vehicles within the automotive markets such as; Buick, Cadillac, Chevy, GMC, and GM Daewoo. As of 2009 the company is estimating there will be more than 23,000 jobs cuts by 2011 according to Business Weeks GM Corp. business profile report. Along with a 40% forfeiture of its subsidiary brand Pontiac, to help to avoid bankruptcy.

History of Volkswagen AG

Volkswagen AG is a German company, which produces vehicles and, of course, spare parts for it. It has ten different type of vehicles plus commercial vehicles, because their policy is to be present in all categories. Most of the factory's cars are worldwide known. It designs cars for all purposes. It has very small cars for those, who often use it in city traffic. It has sport cars, especially for young people. The factory thinks of families too, therefore it has vans with many different sizes. It also produces trucks and 4-by-4 vehicles. In this year it introduced itself on the luxury category with a very good car named Phaeton. It was a very debated question whether the company should be present in the luxury category or not (Berger, 11-18). Back in the old days, the factory was famous with its cars that were not designed for special groups, but for everybody. This is why the name of the care is Volkswagen, which means public vehicle. The introduction in the luxury category was very successful. (Perkin, 23-36)

Globalization

The Volkswagen AG is a very good example of globalization. It has a global web site, and a lot of information can be obtained from it from any corner of the world. The simplified profile of the company can also be examined. Similarly, GM also provides business details to each point and shows its profits every year. If somebody wants to invest in that company, it can be well informed about the company. Of course, there are certain cases, which are unrecognisable in the balance sheet, but it is like that at every company.

When drivers and passengers enter automobiles, they want to believe that the manufacturer of that particular vehicle has made ...