VOLKSWAGEN

Volkswagen



VOLKSWAGEN

Introduction

The aim of this work is to conduct an industry analysis of the German automotive industry. In this case, after an introduction to the prominent role of this industry for the overview of the main players are made German economy. Subsequently, the German automotive industry analysis for the "Five Forces" of Michael Porter subject, with the brand name "Volkswagen" in this case special attention paid to should be. The paper concludes with an examination of the extent to which modern IT is in a position where addressing the whole of the life cycle of an automobile occurring to provide assistance work challenges.

Management Summary

Despite its high economic power, the German car market in the course general economic stagnation, something lost in travel. Declining registrations and declining sales in many parts of the industry give cause for concern. Only Premium manufacturers like BMW, Volkswagen and Porsche can this development including through increasing Success in the USA and Asian markets under the hold, while also in this segment the domestic market, a fierce battle for the investment of the people is fought. For this reason, the rivalry among existing companies Industry as currently strongest competitive force can be identified, although this also led to big Pieces from the currently relatively high bargaining power of customer's results (Volkswagen Aktiengesellschaft 2007, Pp. 89-103).

The success of the German automotive manufacturers in order to secure sustainable, as the IT Enabler for cost savings and innovation potential of an increasingly important role in mobilizing. IT is already over the entire life cycle of an automobile is used. This Trend will only continue, but not even intensify. A particularly crucial Application area for IT can now e-business process integration of suppliers and Brands in an integrated Supply Chain Management identify.

The importance of the German automotive industry

It is said that the car is the German's favourite child. The car is not only the favourite child of the Citizen, but also of the state. This results from the prominent position that the automotive industry in Germany takes traditional.

The automotive industry in addition to the actual car manufacturers and countless suppliers generated revenues of total 208 billion € in 2003(Steven 2005, Pp. 45-87). With a total investment of 11.5 billion euros was also about 25% of the total German industrial investment in the automotive industry. In terms Auto industry employment is a prominent role this: Germany is in nearly one in seven jobs is directly or indirectly by the automotive industry from.

The German automotive industry is also on the world market very successful and it occupies 5.2 million cars produced behind the U.S. and Japan in third place, compared to the previous year, an increase of at least 60,000 vehicles. To Clarification of its dominant position in Europe, one should perform before his eyes, which the German automotive industry in about the same volume of production identifies as the industries of Italy, Spain and Britain.

Given its size, the German automotive industry as an ...