Module -5 SLP

Module -5 SLP

Wal-Mart has been a leader of retail store chain since a very long time all over the world. The company has not only gained the domestic market but the international market as well. After the change in strategy over the years, Wal-Mart has improved in performance as well as gained a significant position. The following is the summarised and combined explanation of strategic goals and their action plans to improve the organizational goals and objectives.

Strategic Goals of organization

The financial and customer objective are the main objectives of any organization. The strategic goals of Wal-Mart includes is to reduce the costs and get higher profitability and high return and to achieve growth of 15% of annual sales. To achieve final objectives, the main strategic objectives of the organization are:

Employee excellence

Cost leadership

Customer retention

Beat competition

Product leadership and high market share

International business expansions

To achieve these objectives the organization aims to improve the internal operations and employees' productivity and motivation. The internal operations' improvements and employee development is important to achieve the strategic goals because the financial objectives of the organization that includes achieving higher growth and return and expanding operations internationally can only be achieved by investing considerations in internal operations , customer and employee perspectives.

Objectives' supports to strategic goals

The listed objectives of the organization strongly support each other in a way that each goal is interrelated to each other which ultimately supports the definite achievements of the organization's strategic goals. The objectives of employees' development and growth support the internal improvement objectives. The internal operational excellence ultimately support objectives related to customers which includes improved customer services and customer retention. These objectives will support to achieve external objectives related to promotion and improving the brand recognition of the organization. 

The learning, internal, customer and financial perspectives are interlinked with each ...