MOTIVATIONAL ISSUE

Motivational Issue

Motivational Issue

This report has been based on Virgin. This comes before anything else so that busy people can quickly decide if they need to read the rest. This should be as concise as possible but cover all the main points including the conclusions and any recommendations. In effect, you are giving a preview of what you are about to say without going into details. There is a real art to doing this in just a few words, especially when you have already put so much effort into writing a report which is in itself coherent and free of waffle.

This report has been based on Virgin, Virgin was chosen due to there having been a lot of controversy in the media over the owner, Sir Richard Branson and his management style as it isvery autocratic, having an autocratic management style usually means that employees are de motivated yet within Virgin employees are motivated and content. This report looks at what's made Virgins management style so effective and successful not only on the business front but what's made it so effective with employees too. (John 2001:65-85)

Motivation is what keeps many of us going day out and day in. Many of us will strive to motivate to improve and reach our own goals. At a simple level, it seems obvious that people do things, such as go to work, in order to get stuff they want and to avoid stuff they don't want. Why exactly they want what they do and don't want what they don't is still something a mystery. (John 2001:65-85)

A variation on this model, particularly appropriate from an experimenter's or manager's point of view, would be to add a box labeled "reward" between "behavior" and "satisfaction". So that subjects (or employees), who have certain needs do certain things (behavior), which then get them rewards set up by the experimenter or manager (such as raises or bonuses), which satisfy the needs, and so on. Do any of these theories have anything useful to say for managing businesses? Well, if true, they suggest that not everyone is motivated by the same things. It depends where you are in the hierarchy (think of it as a kind of personal development scale)The needs hierarchy probably mirrors the organizational hierarchy to a certain extent: top managers are more likely to motivated by self-actualization/growth needs than existence needs. (Lagan 2006:16-26)

To analyse Virgin and ...