ORGANIZATIONAL ENVIRONMENT

Organizational Environment

Organizational Environment

Introduction

Environmental analysis is the strategic planning process that attempts to understand issues in the external environment—including the general environment, the health care industry, and specific competitor strategies—to determine their implications for the organization. Environmental analysis is the broad look at the general external environment that once analyzed, should be followed by a more specific industry and service area competitive analysis to complete the picture. The results of the environmental analysis directly influence the development of the organization's mission, vision, values, goals, and strategy.

The internal and external natural environment investigation of Romanian naval industry

A good knowledge of the environment, the interrelations between this one and the organization, its evolution, represent the base of politics and strategies elaboration and also, may be considered as a main condition for an efficient activity of the organization. Speaking about the strategically answer of the company towards competitive environment, Reason showed that this answer has to satisfy three criteria:

to be adequate to comparable environment pressures;

to be satisfactory to shareholders;

to be reliable, which means the company must have the necessary abilities and resources in order to generate the strategically answer asked for.

Romanian naval industry has 12 shipyards, 9 of them are centered on shipbuilding and 3 of them on repairs. Regarding the employees number the size of these 12 shipyards is the following:

1shipyard with more than 5000 employees (SN Damen Galati);

3shipyards with 3000-5000 employees;

3shipyards with 1500-3000 employees;

5shipyards underneath 1500 employees.

The large number of employees from Romanian Shipyards is due to high level of production integration, which can be compared with the level in Japan and Korea. This level is different from those in European shipyards, which generally exercise subcontracting.

In UE the most shipyards have underneath 1000 employees. Only 17 shipyards have a number of 1000-2000 employees and 28 large shipyards have together 64 000 employees (AWES, 2005). From achieved production, because the internal market does not offer opportunities due to the capital lack, the ship production was orientated to the export, its weight has increased from year to year, reaching to represent 99% from total production of 2008 (ANCONAV, 2000-2008) (Figure 1).

Figure 1. The trade goods heaviness in total naval production

Shipyards build maritime ships and river vessels, the production being concentrated on ships such as: bulk carrier, port-containers, cargo tankers, LPG, and LNG, chemical tankers, Ro-Ro, coastal fishing ships.

Romania had 2,4% from international orders portfolio in cgt (compensated gross ton) at 01.07.2007 (ANCONAV, 2003-2008). Considering ...