PORTER'S GENERIC STRATEGIES

Porter's Generic Strategies

Porter's Generic Strategies

Question 2 a. Whitbread PLC in Hotel Market

Whitbread PLC is engaged in the operation of hotels, restaurants and coffee shops in the UK. Whitbread is one of the leading hospitality and dining holding companies in the UK with operations ranging from hotels to coffee houses to restaurants. The premier brands of the company include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa. The company divides its business into two segments: hotels and restaurants, and Costa.

The hotel and restaurants segment is engaged in the provision of services in relation to food and ...