Sanitex Ltd - Case Study



Table of Contents

A: Purchase Decision1

Main stages of the DMP (decision making process)1

Decision making1

Theoretical frame work2

The factors that impact on the buying behaviour of Sanitex Ltd's customers2

Customer Behaviour2

Buying behaviour of Sanitex Ltd's customers3

Short report to the CEO of Sanitex Ltd3

C: marked analysis4

Clearer understanding of potential market population4

Raising profits5

Industry outlook5

Demand Determinants5

Tools that would be used to conduct competitor analysis and why6

Tools to help understand their competitive position?6

SWOT7

Strengths7

Experience7

Specialization7

Product diversity7

Weaknesses7

Location7

Low brand identity7

Weak marketing7

Poor market research and knowledge8

Incompetence management8

Opportunities8

Branding8

Better marketing ties with retailers8

Internet marketing8

Threats8

Seasonal demand8

Economic conditions8

D: Customer Satisfaction9

Assessing the level of customer satisfaction for Sanitex9

Analysis of customer satisfaction9

Methods of analysis of customer satisfaction: the model Servqual9

Review the “success” of a completed survey for this business?10

References11

Appendix12

Questionnaire12

Sanitex Ltd

A: Purchase Decision

Main stages of the DMP (decision making process)

To understand the decision making process in the context of Sanitex Ltd, it is essential understand the process of decision making, and the theoretical framework in general. Decision making is the process by which a choice is made ??between options. In simpler terms, decision making is the way to solve different situations of life in different contexts: at work, family, sentimental business (using quantitative methods provided by the administration) (Abraham, J. 1997 Pp. 63). 

Decision making

It terms of Sanitex Ltd, Decision making is basically an option to choose among the available, in order to solve a problem or potential problem they face, in terms of seasonal fluctuations. In addition, the CEO needs to make decision to better understand and cater to his customers buy emphasizing on empathy, and better understanding of the customers. Decision making at the individual level is characterized by the fact that Mr. Griffins makes use of his reasoning and thinking to choose a solution to a problem that presents itself in life that is the loss of business because of limited knowledge of customer behaviour (Adebanjo, D. 2002, Pp. 44).

Keeping in mind that the CEO (Mr. Griffins) is new to the field of marketing and consumer oriented business, the first consideration that the decision is a rational choice-type optimizer can be put into effect. This approach is illustrated by the current of the operational research for which a sum of 50, 000 pounds are allocated. The linear optimization process should be followed in terms of industrial customers in particular, the decision formalizes the fact as to maximize or minimize an objective function with respect to a set of constraints. This will allow the company to consistently provide decent services, without harming business due to lack of customer empathy. Determine how much to produce, by maximizing the volume produced under the constraints of cost and availability of raw materials. In this context, the decision is the result of a logical calculus where the data not taken into account by the formulation of the objective function and constraint functions are discharged (Bhote, K. R. 1996, Pp. 32).

Theoretical frame work

The decision making frame work the company and its CSO should be following is a type that has a lot to do with communication. It is essential to develop several possible solutions to the problem. While it is not possible to ...