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Change Management

QUESTION 1

Critically review the ways in which firms with global brands respond to adapt to changing markets.

Ans. A company's promotion policy, like its branding, packing, distribution policies and must be coordinated within the marketing effort and the consumer norms of the country. This involves doing market research on customers, analyzing their needs, wants, desires, and then making strategic decisions about product design, service, pricing, promotion and distribution.

QUESTION 2

Cross border mergers and acquisitions have recently been a more popular mode of growth than strategic alliances and 'green field' foreign direct investments. Critically review the case for global companies ...