STRATEGY AND THE INTERNET BUSINESS PLAN

Strategy and the Internet Business Plan



Strategy and the Internet Business Plan

Internet business, also known as “e-commerce,” refers to the marketing, distribution, sale, and exchange of products and services via the Internet and encompasses a multitude of Web-based (often called “virtual”) commercial transactions. Through e-commerce, funds are transferred, supply chains are managed, and data are collected.

Strategy and the Internet Business Plan

This paper is being viewed in the light of the internet business strategy of Amazon.

Chaffey and Smith (2008) mention that the company that embodied both the Internet stock market bubble and the promise of the dot-com ...