TOYOTA

Toyota

Toyota

Introduction

The purpose of this paper is to critically analyze Toyota's vision and mission takes the goals, needs, and objectives of its stakeholders into consideration. Toyota is a Japanese multinational company, founded in 1933 by Kiichiro Toyoda. In the 1980, Toyota first caught the attention of the world, when it was noticed there was something special about Japanese quality and efficiency: Japanese cars lasted longer than American cars and require fewer repairs. In July 2006, Toyota crossed over Ford in car sales 'in 2007, and became the first car manufacturer in the world by overtaking General Motors, and there was a speculation that year 2008 was a year when there was production and sales of approximately 9.8 million vehicles, along with increased sales. Toyota is the leader in the automotive industry featuring a box of eight-speed automatic transmission guide, real time traffic routing with dynamic reallocation and a four-zone climate control with infrared technology in some of their models. (Alan 2010: 123-354)

Discussion

Vision and Mission Statement

Vision statement

Toyota will be the innovative leader of the future by providing the highest quality, most reliable, and safest forms of transportation products in the world. The company's dedication to quality, continuous improvement, innovation, and respect for the environment will enable the company to exceed all expectations. Through the company's commitment to the empowerment of our employees, continual improvements and innovative products will provide a competitive advantage far into the future. (Hyde 2009: 12-89)

Mission statement

Toyota is dedicated to provide our global customers with the highest quality and innovative transportation products that are valued by the customer, and are environmentally friendly and affordable. While attracting and retain shareholders by realizing acceptable returns on investments and increased market share. This will be accomplished through continuous communication between management, employees, suppliers, customers, and community to improve processes, systems, equipment, and human resources. (Marr 2011: 21-38)

Guiding Principles

The guiding principles at Toyota are based on five core values and beliefs that express the shared values of management and employees. The guiding principles are expected to be used at all employment levels in daily work and relationships with others.

Innovation

Toyota is committed to delivering value to all our stakeholders by maintaining a long-term vision, striving to meet the challenges involved to realize that vision with critical and innovative thinking.

Continuous improvement

Toyota strives continually to improve processes, procedures, and knowledge to improve operations and employee satisfaction.

Accountability

Accept individual and team responsibilities, meet commitments, and take responsibility for all ...