VODAFONE MARKETING CONCEPTS

Vodafone and its marketing concepts

Table of content

Introduction3

Marketing Management3

Factors Contributed To Success5

Integration Management5

Marketing Communications Management6

Financial Portfolio7

Positioning, Targeting, Segmentation (STP)8

Marketing Strategy9

Promotional Strategy10

Pricing Strategy10

Place11

Channels of distribution12

Marketing budget13

Monitoring14

GAP analysis14

Fishbone Analysis15

Effective Communication Among Stakeholders16

Low Cost Capabilities17

Earned Overall Superior Ratings18

Quality Products18

Successful Mass Production/Economies Of Scale18

Strong Participative Management Programs19

Quick Response19

Effective And effective circulation Channels19

Strong Semiconductor Products Sector20

Strong Personal Communications Sector21

Conclusion25

References26

Vodaphone and its marketing concept

Introduction

"Vodaphone: a Final Stage Corporation introducing an Initial Stage product innovation with the Mobile Extreme Convergence (MXC) architecture for mobile technology." (Kotler, 2001, 33) The company that I chose to complete my Strategic Analysis on is Vodaphone Inc. Many of us are familiar with Vodaphone products due to the advent of the cellular phones. Regardless of the carrier of the service, be it Verizon, AT&T, Sprint, many of these companies use a cellular device created by Vodaphone. However, the business does much more than just producing cell telephones. One area that Vodaphone is trying to focus its current strategic actions in the area of Semiconductors.

Marketing Management

A Marketing manager's effectiveness is restricted by the thoroughness, reliability, validity, and honesty of the presentation estimation scheme engaged and in the thoroughness, validity, and steadiness of the estimation baseline used. Is this a factual statement? Why or why not? Justify your reasoning fully. (Cateora, 2004, 45)

Yes, a Marketing manager's effectiveness is restricted by the thoroughness, reliability, validity, and honesty of the presentation estimation scheme engaged and in the thoroughness, validity, and steadiness of the estimation baseline used. (Bennis, 2006, 104)

A productive Marketing manager is often recounted as having a dream of where to proceed and the proficiency to articulate it. Visionaries flourish on change and being adept to draw new boundaries. It was one time said that a foremost is somebody who "lifts us up, presents us a cause for being and presents the dream and essence to change." Visionary managers endow persons to seem they have a genuine stake in the Marketing. They empower persons to know-how the dream on their own. (Bennis 2006)

One of the most significant things a Marketing manager should recall is that his or her activities, and not phrases, set the modus operandi for the team. Good authority claims firm promise to, and demonstration of, ethical practices. Creating measures for ethical demeanour for oneself and dwelling by these measures, as well as paying those who exemplify these practices, are responsibilities of Marketing managers. (Bennis, 2006, 99)

Plain and easy, we don't like managers who are contradictory - they convey us down. We desire managers with eagerness, with a rebound in their step, with a can-do attitude. We desire to accept as factual that we are part of an invigorating excursion - we desire to seem alive. We are inclined to pursue persons with a can-do mind-set, not those who give us 200 causes why certain thing can't be done. (Bennis, 2006, 88)

As Marketing management extends to be identified as an area in and of itself, Marketing managers will be selected founded on their proficiency to effectively lead other ones other than on ...