WEBSITE IMPLEMENTATION

Website Implementation

Abstract

Criteria to evaluate the effectiveness of tourism web sites need to be developed for the advancement of the tourism industry. The earliest attempts to measure the effectiveness of web sites in general were purely subjective individual preferences such as “Cool Links”, “Top Lists”, and “Hot Sites”. Further efforts have taken the form of many awards that assess the web site's effectiveness using more systematic methods. In this paper, I have created a website implementation plan which is based on IIS, JAVA, MySQLl and HTML for search engine.

Table of Contents

Abstract2

Chapter I: Introduction4

Chapter II: Literature review14

Destination image and image formation14

Content analyses of destination image18

Study background and objectives21

Chapter III: Methodology24

Chapter IV: Findings27

System Requirements27

Design36

Implementation38

Testing and Evaluation48

Discussion and marketing implications52

Chapter V: Conclusions and limitations58

References60

Website Implementation

Chapter I: Introduction

Planning and booking travel on the Internet has become a larger share of the travel industry over the last 15 years. In 2009, over 105 million business and leisure travelers used the Internet for travel planning purposes. It is important for businesses to understand the 79 percent of all Americans are now online and that gaining access to this potential travel market is an excellent method for travel agents to build sales. Following are the steps I used to create my website:

Present the best company image. A company's website has become another outlet for businesses. As a result, an effort to present the best company image to potential customers is essential. Visitors to a website will judge a company's image and professionalism based upon the look and style of the website. Travel Agents new to the ecommerce industry may wish to hire a professional web developer, who specializes in travel websites, to help them build and teach them about ecommerce. A good developer will help with all the details including finding the right web hosting service. For the more technologically advanced business owner, pre-made travel website templates are available for purchase eliminating the need for advance programming skills. Make sure to pick out the web hosting service that will run the travel site prior to picking out travel website template. The technologies must be compatible for the website to run correctly.

Write or buy travel articles for content. An often-overlooked aspect of new e-commerce sites is the need for informative content. Interesting content attracts the reader to the website even if they are not in market for a product. This gives travel agents an opportunity to inform and interest potential customers in sales or specials. Content offers the added benefits of increasing the travel website's search engine standing through Search Engine Optimization (SEO) techniques. SEO helps increase a website's relevance to specific keywords and optimizes the indexing used by such search engines as Google, which selects websites according to keyword searches. The goal for any viable website is to have around 50 pages of travel article content with around 500 words a page. This increases SEO potential and allows for added revenue streams such as Google's Ad- sense and other paid vendor ...