WWF MARKETING

Advertising and Media in the Marketing Environment - An Analysis of WWF



Advertising and Media in the Marketing Environment - An Analysis of WWF

1. Introduction

The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the restoration of the environment, conservation of animal and plant species, formerly named the World Wildlife Fund. It is the world's largest independent conservation organization with over 5 million supporters worldwide. The organization is working in more than 100 countries supporting thousands of different conservation and environmental projects. They receive their “income” from funding from individuals (57%), from governmental sources (17%) and the rest from corporations.

The aim of WWF is “to halt and reverse the destruction of our environment”. Their concerns are on pollution, endangered species, and climate change and especially on the conservation of the world's biodiversity. More than 60% of their expenditures are spend on conservation programs and education and 28% is dedicated to fundraising and awareness!

WWF prevent the expansion of the Elbe and the Loire, to obtain ecologically irreplaceable wetlands (Howard, 2008). And WWF finance in Russia as anti-poaching brigades to protect the magnificent Siberian tiger from extinction. “The aim of the WWF's ergo the rescue of nature. This put the WWF on three specific phrases: "Protection of the 200 most ecologically valuable habitats of our planet", "rescue extremely endangered animal and plant species" and "Careful use of our natural resources”.

2. Situational Analysis

Nonprofit organizations are characterized by the fact that they work not to enrich individuals. The primary goal of their work is thus not a good return on their capital. WWF find these organizations in all sectors of society. "In sports, but also in social and health care, cultural and environmental areas would most activities no longer take place, if not many registered and non-profit organizations, projects, initiatives and self help groups, as well as foundations, associations, cooperatives, non-profit societies with limited liability exist (Johns, 2009). "This sector of society is called intermediate range. He fills the gap left between the informal sectors (private networks); the market and the state, with some government activities also have a not-for-profit character. In the intermediate range tasks are fulfilled by the NPO, "which (may) not be offered or not adequately addressed in the three other areas of society”. But the many sports clubs that exist in Germany in almost every village ensure their leisure time that people without much money can make sporty. This would not care if there were to drive the way sport is on the market or in the informal sector. On the market there is this possibility though, but require relatively high contributions as health clubs. In the informal sector would be infinite tolerance is a prerequisite for the fact that everyone can really participate in the activities. These requirements cannot meet these three areas. Ergo, the intermediate range it is necessary.

3. Consumer Analysis

4. Advertising Objectives

A company that operates marketing endeavors to influence the market for the purposes of the ...