APPLE CORPORATION



Organizational Overview1

Discussion2

Competitive Advantage2

Low Cost to Deliver Efficiency2

Differentiation2

Resource-Based and Compatibility-Based View3

Synchronization between hardware & software3

Innovation4

Change Management4

Apple's Diversity &Why it succeeds?6

Core diversity management practices at Apple Inc.7

Supplier diversity program8

Picking up the best Apple!8

Why working at Apple is a dream job?9

Pretty good salaries at Apple Inc.10

Benefits for Part Time Workers10

Apple's Climate & Culture11

Conclusion11

Apple, Still the Best11

Apple is not proud to be a giant12

Apple is demanding and tough12

Excellent leadership12

Employees aren't micromanaged12

Smartest People for Smarter work13

Apple's Super Facts13

Apple Corporation

Organizational Overview

Apple Inc. was formerly known as Apple Computer Inc. which is an American based Multinational Corporation founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Its headquarters are situated in Cupertino, California. The main business Apple Corporation is to develop designs and sells consumer electronic products, personal computers and computer software. The company served worldwide with its wide and innovative range of products and services. Company was founded 37 years ago in 1976 on April 1 and incorporated later as Apple computer on January 3, 1977 .The company removed the word computer from its name on the same day Steve Jobs introduce the iPhone on January 9, 2007 that actually reflects the firms shift and diversification to the consumer electronics products.

The company is currently operating in the computer hardware, software, electronics and digital distribution industry. FileMaker Inc. Braeburn Capital and Anobit are the subsidiaries of Apple. Wide range of product includes Mac, iPhone, iPad, iPad, iPad Mini, Apple TV,OS X, iLife, iWork and iOS. The portfolio of customer professional services includes Apple Store, iOS store, iTunes Store Apple Store online, Mac App Store, iBooks and iCloud. Apple reported the revenue of US$ 156.508 billion in 2012 with an operating income of US$55.241 billion, net income of US$ 41.733 billion, Total assets of US$ 176.064 billion and Total equity of US$ 118.210 billion. By the reported data from the reliable sources Apple employed 80,000 people in 2013. The sale of 31.2 million units of iPhone set a new record for third quarter ended June 29, 2013. Apple posted the quarterly revenue of US $ 35.3 billion and net profit of $ 6.9 billion. These international sales accounted for the 57% of the quarter's revenue.

Discussion

Competitive Advantage

The paper intends to develop the competitive advantages of Apple which starts from its planning process to the resource allocation and accumulation. Usually the competitors replicate the temporary competitive advantages. (Christopher Heywood, Russell Kenley, 2008)Apple's has made competitiveness, the centre of its strategic management for their every success plan.

Low Cost to Deliver Efficiency

Apple is producing the premium quality product at comparatively low price and for that reason they have developed an appropriate Low Cost Strategy that is mainly based on the cost leadership along with the efficiency and the result was the sale of 31.2 million units of iPhone by June 2013.the high profitability if the organization is the result of successful execution of this strategy (Mancuso, 2002). Apple is committed to provide the innovative and extremely high quality product in comparatively lower market price than its direct competitors like Samsung ...