BUSINESS

Fundamentals of Business & Organisation

[Name of the Module]

[Name of the Lecturer]

Executive Summary

BMW Group is one of the leading organizations worldwide. The Company is one of the highly recognized and valuable automobile organisations, which sells approximately one million vehicles every year. BMW has subsidiaries and manufacturing plants internationally, including UK, USA, South Africa, Vietnam, Mexico Brazil, Africa, Egypt and many others. This paper focuses on the fundamentals of the business of BMW Group Company i.e. basic business, mission, strategies, its segments, performance and others.

Table of Contents

Company History2

Company Description3

Company Mission4

Company Strategy4

Company Structure6

Company Growth6

Current Financial Performance7

BMW Human Resource Policy & Strategy8

Conclusion and Recommendations9

References10

Fundamentals of Business & Organisation

Company History

BMW Group manufactures automobiles and motorcycles internationally with outstanding quality for all its brands. Its major brands are BMW, MINI, and Rolls-Roys Motor Cars (www.bmweducation.co.uk).

BMW was established as an aircraft-engine factory in 1916 in Munich. The year 1923 is important in the history of BMW, as it built first motorcycle in that year. Further moving forward it bought the car factory at Eisenach, Thuringia. At the same time it got the licence to build a small car called the 'Dixi. In Munich, the company developed its first BMW car. Then growing further, BMW 3/20 was developed in 1932 and 6 cylinder's BMW 303 in 1933, in Munich. All these were major developments for BMW in the history. BMW was growing actively in all the three branches: aero engine, automobile, and motorcycle industry, until Second World War (Yulia, 1999, p.1).

In 1970's BMW again started growing successfully. BMW's first subsidiaries were created in France and North America, in 1973. With rapid growing BMW came up with first digital engine electronics and began research and development on hydrogen engines. In 1980's BMW's growth increases further with the development of first European models with catalytic converter and around 1989 it produced almost half a million cars. The company moved further and acquired Kontron Gmbh, which is a specialist in process engineering (Yulia, 1999, p.1).

In 1994, BMW acquired the Rover Group and it was the valuable step taken by the company for further success. 1998 was an important year for the company as it came up with Rolls-Royce. In 2000, BMW Group established a new trajectory which strengthened it and made it fit for the future. In the same year, BMW sold the Rover Group and possess the modernised Oxford car factory to build MINI. Around 2003, BMW opened a new plant in Goodwood for manufacturing Rolls-Roys and launches new Phantom on the market. BMW took over the Husqvarna brand in 2007 and adopts the strategy Number One with its four pillars (www.bmwgroup.com).

Company Description

Today BMW Group Company is one of the highly recognized and valuable automobile organisations worldwide. It sells approximately one million vehicles every year and has more than 94,000 employees. BMW has subsidiaries and manufacturing plants internationally, including UK, USA, South Africa, Vietnam, Mexico Brazil, Africa, Egypt and many others (Yulia, 1999, p.1).

BMW's activities in the business field are basically divided into four ...