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Consumer Behavior- SKIN CARE PRODUCTS

Introduction

From the past few years women have become extra careful about their persona which results in increasing the sales graph up to 20% annually. In 2006 and 2011 the skin care market is valued at $26 billion (Mermelstein & Fielding 2007). Research shows that more than 23% of the women are keen about maintaining their skin with different kinds of cream and cosmetic treatments.

With the arrival of different season people are more exposed to ultraviolet rays and exposure to the sun improperly can bring many losses to the skin therefore, women are more concerned about their skin care and in this case they scanned the market for such products which again makes their skin fresh and glowing. According to data from the US Cosmetic Survey of Dermatology, each year, 100 thousand women develop some type of skin tumor, and excessive exposure to the sun a major cause.

Consumption Activity

Skin care products have developed a new trend and are likely to bloom in areas where consumers are increasingly adapting to Western lifestyles. Within countries in Asia-Pacific region where people are likely to be westernized, Thailand is recognized as the leading cosmetics market, whereas on the other hand, Asia has also came to front with a heavy consumption and consumer's choice. The International manufacturing companies now launch their skin care products in the Asian market in order to make their revenues from this market. According to the market analysts the Asian market is not only possesses high consumption but ('Unilever-P&G skincare war' 2008) highlights that the potential is more than we have expected with a span of 30% growth the market seems to be more lucrative and has space too. The market capitalization in terms of costic and skin care products is equal to $7.8 Billion annually. The figure does not show the total consumption due to some constraints.

Consumption Activity Is Interesting

The study is interesting because it highlights the change in consumption of the skin care market as well as, it also determines the consumption on annual basis it is vital for the skin care and cosmetic industry because they plan their production along with the new strategies in accordance with the consumption pattern of the previous year's along with the consumer preferences.

The study is important for the markets because it gives clear pictures and analyzes the situation in clear terminologies. The survey is a field research technique, to achieve a greater collection of data; the survey is often used as an alternative to the restrictions present observation. It is based on the performance of certain questions aimed at obtaining data. The main instruments of the survey are: the interview and questionnaire. Often the marketing people are interested in what other people think about an issue, and proceed to implement a survey to find out what they think. The survey instrument as a research tool, can express something other than hard data, manages to convey a message and simple everyday about the feelings ...