Employment And Production Industry

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Employment And Production Industry


Problem Statement3

Purpose of the Study5

Objective & Aim6


Employability context7

Growth and employability9

Artswork Media11

Employer and graduate perceptions14

The working of the graduate labour market15


Overview of Qualitative and Quantitative Research Approaches17

Research Method and Design Appropriateness19

Benefits and Disadvantages of Mixed Method19




Data Analysis22

Qualitative Data Analysis22



Problem Statement

With liberalization, new techniques and new transmission or transport platforms like the internet creating new media outlets, the media sector will be subject to substantial industr ial change over the next five to ten years. Together with the European Commission's DG Employment, the Institute for Prospective Technological Studies (IPTS) conducted a scenario exercise with regard to the impact of digitization on the industry itself, on related employment trends and changing skills. In order to do so IPTS concentrated on the content layer of the media.

Crafts (1993) asks, 'can deindustrialisation seriously damage your wealth?', to which we would reply that yes, it can because of the continued importance of world trade in manufactured goods and because of the symbiotic relationship between the manufacturing and service sectors. The emergence of mass unemployment in Europe over the past 20 years has been accompanied by declines in manufacturing employment, and in this process Britain has shown the lead. The share of employment in manufacturing fell in the decade 1976-1986 from 22.8% to 19.1 % in the US, from 25.5% to 24.7% in Japan, and from '28.90/0 to 24.4% for the EU. This relative decline represented an absolute fall for Europe, of almost 5.5 million jobs. Of the 12 Member States, only Portugal and Greece avoided a fall in manufacturing employment, with the United Kingdom experiencing the most extreme cut (of 16%, representing more than 2 million jobs). (BIS 2010b, 49)

For years, as a result of 60 years of collective bargaining, the wired telecommunications carriers provided a path to middle class membership for workers, including women and minorities, by providing jobs to non-college graduates that afforded opportunities for training and advancement, decent wages and benefits, and basic workplace rights and representation.

However, significant changes affecting jobs and working conditions including changes in both regulation and technology have occurred in the telecommunications industry over the past two decades. At the same time, the concentration of control of media resources including those relating to broadcast, cable, and print, as well as telecommunications has had an impact on the diversity of employment and quality of jobs in these industries. If these trends continue, membership in the middle class for minority and female workers in these sectors may soon be a much more elusive dream.

While much has been written about the impact that a changed policy environment most notably, the Telecommunications Act of 1996 has had on consumer prices and competition for service, little attention has been paid to the Act's impact, if any, on employment, with a particular focus on women and minorities. As policymakers consider legislative and regulatory changes in the communications and media industries, the Leadership Conference on Civil Rights Education Fund believes ...
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