Grocery Shopping

Grocery Shopping



Chapter 1: Introduction

Outline of the Study

This study will be focusing on the grocery shopping methods from consumer's perspective as well as from the seller's perspective. Behaviour of the consumer towards the new development and the change in grocery shopping methods is going to be discussed in this research.

Problem Statement

The problem statement here is that what significant development has occurred in the shopping methods of grocery items or retail items.

Aims and Objectives

This study will help us determining the relation of technological development with the help provided to consumers. Through this research we will be able to understand the significance of the change in shopping methods. Whereas this report will be able to determine the change in customer's behaviour and the methods used to address them.

Research Question/Hypothesis

The research question of this proposal is of this proposal is that we have to find the development in grocery shopping style.

Chapter 2: Literature Review

Even though mobile communications technology increasingly permeates our daily routines, so far the investigation of the “servicescape” (Bitner 1992) has focused on a mere analysis of the various stimuli present in a retail setting - and how they affect shoppers' behaviours. The seductive appeal of this approach stems from both its easy empirical testability, and the thought-provoking findings that have resulted from such approach (e.g., Bruner's analysis of the effect of a music tempo on purchasing

behaviours in a store - Bruner 1990). However, this approach to the servicescape - and its users - may not be relevant anymore, in a society where relations to space have changed: sociologists and urban planners have described the emergence of a society of mobility where cities cannot be described anymore as mere organisations of physical places (e.g., Bonnet and Aubertel 2006). The new city, they assert, results from the organisation of fluxes (fluxes of transportation, production, or communication). Others advance that, in this new “hypermodern age” (Ascher 2005), the entire societal structure can be reduced to series of intangible networks (e.g., social networks, networks of communication, networks of networks). According to these researchers, the city will find its new definition in the co-existence of these new fluxes with physical locations (Castells 1996).

The main objective of this study is to develop, by leveraging an alternative perspective on space (Henri Lefebvre's), a better understanding of the impact of mobile communications technology on space as experienced by shoppers. Such investigation will shed a new light on issues relating to the retail experience. For instance, what becomes of the notion of sociality in the servicescape when the spatial practices enacted by shoppers increasingly involve elements not physically located in the physical marketplace (e.g., a market maven giving purchase advice to a shopper over the phone)? And is it still possible for shoppers to “feel displace” (Maclaran and Brown 2005), or to experience a physical setting's unique genius loci, when physicality loses its importance in the shopper's retail experience? This study also intends to contribute to the ongoing debate on the respective roles of retailers and ...