ISLE OF ERISCA HOTEL

Isle of Erisca Hotel

Table of Contents

INTRODUCTION3

OUTLOOK FOR UK HOTEL MARKETING INDUSTRY3

Future Prospects4

Possibility of Economic recession4

Corporate Responsibility5

Outsourcing5

Conferences5

FINANCIAL ANALYSIS OF HOTEL OF ERISKA6

FOOD AND BEVERAGE MANAGEMENT AND ISLE OF ERICKA HOTEL8

REFERENCES10

Contemporary issues at Isle of Erisca Hotel - Scotland

Introduction

In the modern professional literature, we can see the wide usage of the term “hospitality insdustry” to describe the hotel industry. Although, the hospitality is included in this term as an element, it should be noted that hospitality is more capacious and a general concept, since its objective is to meet the needs of not only tourists in narrow sense, but consumers in general.

Tourism and hospitality industry cannot be regarded as a different industry, as tourists are primarily consumers with diverse needs, including specific, which depends on the goals and motives of the traveler, as well as on a number of points. However, the tourists is the first and foremost customer of a hotel, in general, therefore, tourism and hospitality industry should be viewed as a whole because of the inseparable unity.

Outlook for UK hotel marketing industry

The past few years have been difficult for the UK hospitality industry; however, the outlook of the UK hospitality industry looks quite good. The hospitality industry of UK is greatly impacted by changes that occur in the domestic market and confidence of the consumers. The hospitality industry of UK is also facing pressure from prospective change in the interest rate by the Bank of England, and the damaged economy of the country. There are chances that the cost of borrowing would increase in the future, which could create a number of challenges for the hospitality industry of UK. The inflation rate is another factor that plays a very substantial cost in the determination of the cost of business, and any change in the interest rate could have a direct impact on the average cost per room in the hotel industry. According to the current scenario of the UK economy, it is expected that the economy would show signs of improvement in the future.

Future Prospects

In the current scenario of the UK hospitality industry, there is a bounded scope for any substantial improvements in the performance of the hotel industry in the country. At a glimpse, the performance of the hospitality industry in the future would be closely related to levels of activity in the economy, the changes in the purchasing and spending power of the consumer, and changes in interest rates.

There are chances that the concept of domestic vacations would become more famous, because of pressure from the associations for environmental protection to minimize emissions of carbon in the environment, and this thing is bound to present a number of new chances for the hotel industry of UK. The appreciation of the Euro would surely assist the tourism market of London and would bring a huge number of tourists in the country; however, at the same time, changes in the exchange rate of the dollar could discourage tourists from America to come to UK (Aitchison, ...