MORPHINE

Opium Poppy, Morphine and Clinical Trail

Opium Poppy, Morphine and Clinical Trail

Question 1

Advertisement for Curing Morphine Addiction

The advertisement of morphine published can be categorized as a randomized effort of controlled trial. Before getting into the details one must know what actually is the meaning of randomized control trial of a particular product through advertisements. This is a very older technique of actually promoting and position any of the product in the customers minds effectively. The technique of the randomized effort to promote a product is usually done to instantly grasp the attention of the consumers of the product and then effectively position them as the best or the most effective product being sold in the market. This tool of promotion is used by many of the companies as it is cost effective and in a go it can deliver the message what the company wants to deliver to the masses. Not only fast moving consumer goods can be promoted through this effective technique but also the products which are concerned to medical or manufacturing or construction etc can also be published through this effective technique. This is a way through which any product can be effectively positioned in the consumer's mind effectively as it is wanted by the organization. This technique is not confined to only certain products but a lot of products or sometimes many of the services can also be promoted by using through this technique. It is the most cost effective tool in the world of advertisements as this technique does not requires a huge amount of neither budget to be spent over nor a proper planning is required to actually float the promotional camping in the market.

Going through the advertisement of morphine control drug one can easily figure out that it is a randomized control trial of the product. Carefully analysing the advertisement published gives a message that the product which is developed to lower or completely eradicate the addiction of morphine is not targeting any particular gender, community or race rather it is an open trial for every person who is addicted to morphine. The advertisement also pops out the message that the person who is addicted to morphine can actually avail a free trial of the drug which will help him in getting rid of the addiction of morphine (Busse & Triggle, 2006, pp. 121-34). This move is taken in order to communicate the free trial of the drug to a large number of people as people will be more towards availing the trial when it is free and secondly the message is kept simple and short so it can be easily understood by general public. Through this technique one can easily figure out that the technique is more leaned towards the controlling and eradicating the addiction of morphine rather than to become an established and expensive product in the market. The message is also kept simple and no help of gaudy schemes is taken as it would also communicate a message that it ...