REPORT ON BURBERRY PLC

Report on Burberry Plc



Table of Contents

Background of the Company2

Strengths and Weaknesses of the Company3

Analysis of the Financial Ratios6

Strengths8

Weaknesses9

Conclusions9

Recommendations10

References11

Appendix12

Report on Burberry Plc

Background of the Company

Burberry is a luxury brand in the global world, where it stands for representing unique heritage of British, offering different customized products in the fashion arena. The brand is superior quality fashion seller, offering core outerwear and large leather goods base as its forte. It is one of the most recognized icons in the world in terms of luxury items and fashionable stuffs. The brand represents the core values of being a dominant leader within its own sector, while reaching out for the untapped parts of the world.

Burberry plc is an international brand for cosmetics that is offering range of products for its customers. These products are of high quality and make the consumer to use them for long period of time. Burberry, Plc has been successful in retaining its customers by introducing different luxurious products in the market (Burberry Group Plc, 2012). Similarly, there are number of products that are not only focused on the females but also for the males and older people. The major products and services offered by the company are as follows: Candles, Refills and Diffusers, Sprays for different purposes etc. However, the make-up cosmetics are the major products that are manufactured by the company. The products of the company are highly appreciated by the customers and are valued by them. The brand under which the products and services of the company are sold to the consumers is Burberry.

Burberry Group operates in the Women's & misses' outerwear sector. The sector in which Burberry Group operates is the one of global luxury market that aims to define fashion in terms of clothing and accessories.

The company that is famous in all over the world has now been overtaken by the other giant cosmetic company L'Oreal. Burberry has made its place in the cosmetic industry of the United Kingdom by providing quality products to its customers. The Burberry Plc is a public company and is obliged to publish the financial data of the company on yearly basis.

The company concentrates its operations principally in the UK, and also makes a strong account of its presence within Germany, France, Switzerland, Austria, Belgium, Italy, Ireland, Hungary, the Netherlands and the Middle East. In the American region, the company operates within United States, Canada, Mexico, and other parts of the same region (Jefford, 2012).

Strengths and Weaknesses of the Company

When outside investors invest in firms, there is always a risk that their investment will not materialize because managers or controlling shareholders expropriate them. Corporate governance provides the mechanisms that outside investors use to protect themselves against expropriation by insiders. For the Burberry Group, the governance deals with the ways in which suppliers of finance to corporations assure themselves of getting a return on their investment. Many researches and literature prove that Burberry is able to sustain and maintain its position in terms of finances by ...