[Writer's Name]

[Supervisor's Name]

[Subject]

[Date]

Shopping

Introduction

When it comes to shopping, women belong to Venus and man hail from Mars. Women find it satisfying to search from a wide variety of accessories and clothes or taking a walk around the shoe department. They like to ride in glass elevators while listening to classical music or sprayed with a perfume sample before, for example, buy something else. However, men feel that shopping is more of a mission. They go in order to buy goods and as soon as they do want to quickly leave the store.

However, the reactions of men are more related to utilitarian aspects related to purchase, such as having parking space, the product is available in stock or no long lines to pay (O'Connor, pp. 172).

"Women are more involved during the shopping process, according to experts.” For men, it is about going into the store, buying the property they are looking in and out quickly."

"I love to shop. Even at instances when my time is short. I just love to buy, "said one of the study participants, aged between 18 and 35 years. Compare this response with that of a boy the same age group describing how men faced the shopping experience, "At a particular store, we buy what we need, and purchase whatever we feel we need”.

For some experts, these responsibilities contribute to women being more aware at the time of purchase and also have higher expectations. On the other hand, having entrusted the task for generations of women, men's interest in the fact that shopping has become atrophied (Huddleston & Minahan, pp.78).

One such expert at Wharton, Stephen J. Hoch, the behavior when shopping reflects variations on the basis of gender." Women consider the act of shopping as intimate and humane, while men consider it as means to meet needs. The researchers also found that when they buy, the more likely that women have more problems than men (53% vs. 48%). Also, women over 40 years face difficulties while shopping when compared to men of the same age. 29% of women do not get sufficient help in deciding while shopping. This is also one of the most significant reasons behind decreased sales. In fact, according to the analysis of data collected for the preparation of the study, institutions could lose 6% of its clients are women because they support dependents. However, men felt that the main problem (also with 29%) is "the difficulty of finding somewhere to park near the entrance of the establishment." The problem most likely cause the loss of male clients is shortage of the product they wish to purchase. Due to this businesses have lost 5% of their male customers. (Ford, pp. 93).

Customers male and female also show differing reactions to the dependents. For men, the clerk showing interest in helping you find particular good is more important than for women, followed by efforts to collect Dependent quickly. For women, store loyalty has a relation to the familiarity shown by the ...