Social Media Strategy for E-Commerce



Social Media Strategy for E-Commerce

Introduction

The home improvement firms are extensively using social media to stay in touch with their actual and potential customers (Barlow & Thomas, 2012). Before actually getting into the most latest and sophisticated corporate genre of E-commerce, the foremost thing to be given due heed is propagate substantially the features, uniqueness, functional aspects and contemporary social media strategy of home improvement firm's website(Barlow & Thomas, 2012) . R.F.M is a home improvement firm with inadequate social media strategies to build a proper intimacy with high influencers in the arena of e-commerce. While on the other hand, Archadeck is a home improvement firm with exceptionally significant social media strategy that is highly compatible with the corporate demands of approaching the high influencers and consumers.

Improving Social Media Strategy

Presence

R.F.M is a well reputed home improvement firm but its strategy about gaining a dominant presence on social media sites has put a serious halt to its corporate expansion. While the substantial presence of Archadeck on social media sites has enhanced its recognition and acceptance by the high income influencers. It is highly needed by the R.F.M to enhance its active presence on social media sites because high influencers are heavy users of social media. As Archadeck has profound and regularly updated presence on facebook and twitter particularly with almost 2 million likes on facebook. Social media is the best medium to hit the young segment of consumers because it connects the service providers with consumers backed by immediate feedback and frequent communication. R.F.M lacks an official web page on facebook which is a big reason for less consumer following. Archadeck is also on twitter with a following of 80,000 consumers and extensive exploitation of high influencers' endorsing capabilities. Archadeck also have promotional video at YouTube which ...