WEBSITE PLAN

Website Plan

Website Plan

Purpose of the Website

To gain a favorable impression of the company or organization.

To develop a qualified list of prospects

To sell products directly taking credit card information over the Internet

To encourage potential customers to contact us by phone or mail to consummate a sale.

To make available product information and price lists to distributors.

To make available product information and price lists to customers.

To strengthen brand identification.

Target Audience

The Media

Families

Graduate Students

College Students

Kids

18 - 25

26 - 35

36 - 45

46 - 65

Seniors

Existing and Potential Customers

Others

Content Needs

1. Brief description comprised of one or two paragraphs describing the organization or business.

2. Detailed description of the business ...