Klondike Sandwich Ice Cream Bar

Klondike Sandwich Ice Cream Bar

Introduction

Klondike Sandwich Ice cream bar is the product of the Unilever and thus the identified market in the context of this paper tends to be Canada. This paper tends to identify the target market of the Klondike Sandwich Ice cream Bar, as it tends to involve the various factors which tend to be discussed in the course of this paper. This is done in order to develop a better understanding of the target market of the product plus to improve on the indicated factors with the course of the time. Plus it will also facilitate the company to direct its resources in a more channelized way which intends to capture the intended target market with the utmost effect by utilizing the minimum resources. Thus, serving the basic objective of any business which is to maximize the profit.

Discussion

This section of the paper tends to serve the requirements such as Demographics, Psychographic, Behavioral and Geographic requirements of the paper. As it help the Klondike Sandwich Ice cream Bar to be marketed in a most effective and efficient manner.

Demographics

Klondike Sandwich Ice cream Bar intends to target the families with the teen since the product is targeted towards the youth of the country. Plus, the teens will also prove to be the long term consumers of the product. However the Klondike Sandwich Ice cream Bar tends to target the families which tends to fall in the category of a middle class and beyond. Since the buying power of these families tends to be generally higher. However, the company does not want to indulge itself in to the gender segmentation as it isles likely to yield the maximum profit for the company. The primary customers in the context of the paper tends to teens although the adults males and females with the age bracket of 50 years and below is identified as the secondary market for the product.

Psychographic

Psychographic tends to define the market segmentation based on the lifestyle of the intended target market. It is also done in order to identify the most appropriate target market or the market which will prove to be most beneficial for the product. In case of the Klondike Sandwich Ice cream Bar tends to target those groups who likes to hangout. However, the hangout could either be friends or family, it can also be stated that those groups who like to go ...