SUMMATIVE ASSESSMENT

Summative Assessment



Summative Assessment

Introduction

The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing program.

The definition of a marketing tool or device is as follows: Any activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments.

Given this broad definition, marketing tools and devices naturally encompass scores of factors or variables including the following:

1. The name of the organization,

2. The letterhead,

3. The logo,

4. Organizational brochures, annual reports and other printed materials,

5. The organizational videotape,

6. What is said about the organization?

7. All of the ways (media) used to communicate anything to any of the target audiences,

8. The marketing, public relations and outreach budgets,

 

Discussion

When you perform a situational analysis, you will habitually find that there are more situations that require vigilance than you can probably address inside the constraints of the accessible time, cash, and other resources. Thus it is essential to make proactive conclusions about program priorities. A situational analysis that encompasses recommendations from shire and localized managers, constituents of the Extension Advisory Leadership System, other people who comprise assemblies inside the shire, and staff of other bureaus can be very precious in focusing your efforts and evolving needs-based programs for exact audiencies. (Calantone 2002)

 

Factors to Consider

 

Some of the components to be advised in conductng a situational analysis are:

    * County or community demographics

    * The financial structure of the shire and its one-by-one communities

    * Topographical and other personal characteristics of the shire or a exact area

    * Governmental, public, personal, community, and other support systems available

    * Characteristics of the community, including:

          o informative levels

          o heritage characteristics

          o life methods and dwelling standards

          o prime occupations

          o income levels

          o communities and their differentiating characteristics

          o mobility and rates on inflow and outflow of citizens

          o services available

          o any other facet of humanity that may be helpful in assesing components for example mind-set, motivation, and other characteristics of one-by-one learner groups.

A situational analysis may be very broad founded or highly exact, counting on the program in focus. In either case, the scope of the analysis should have a clear aim and reason administered in the direction of a exact subject, clientele, time, position, or other pertinent factors.

If boundaries are not characterised, the analysis will need the aim nesessary for unquestionably assesing desires of aimed at groups; as a outcome, evolving sucessful informative programs to rendezvous those desires will be difficult. For demonstration, a dwelling economics agency may perform a situational analysis of the general wellbeing of all people in the shire if the rogram is on an "Eating Right for Life" nutrition learning program proposed to come to a very broad spectrum of the county"s population. On the other hand, if prenatal nutrition is the proposed aim, the situational analysis should be more expressly concentrated on getting ...