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Product Advertisement Analysis

Introduction

Basically any kind of brand or a company that want its particular product to get in the hands of its desired customers and also to generate handsome revenue by the sales of its product relays completely on the promotion of its product beside providing a quality product. Advertising of any product is the only option for making the product visible for its target market. Now there are multiple types of advertising. Each media format for advertising has its own value and worth. Some advertising options are easy and less costly to adopt while others are totally opposite to it and are very expensive and also are hard to get in order to promote the product. Strategic marketing is a process that could help in elaborating the process of products promotional activities (Mooradian et al, 2012, Pp 19-35). Here, Coca-Cola, the beverage product(s) will be discussed within the premises of America. A discussion regarding the company's strategy and usage of different mediums of advertisement will be made.

Discussion

Product background

The Coca-Cola Company is above all the non-alcoholic beverage manufacturer and distributor in the world. Its head quarter is in America, Atlanta and in Georgia. Coca-Cola is the biggest soft drink selling product in the world. Coca-Cola had a registered trademark in the year 1944. Coca-Cola has taken its place since then and has a great demand all over the world, especially in America. Coca-Cola was named initially as coca in the 1884 by John Pemberton as a patent medicine which was later bought by Asa Griggs Candler in 1887, a businessman, who named it as Coca-Cola and whose marketing tactics took Coca-Cola to new heights and made it dominant in the soft-drink industry throughout the 20th century (the Coca-Cola Company, 2012).

Four P's of Coca-Cola

Four P's that is Product, Price, Place and People are such important aspects for analyzing any products worth and its current standing in the market that helps in the proper evaluation of that particular product. Four P's of Coca-Cola are as under:

Product Coca-Cola, besides its individual recognition by more than 93% of the population has some other products which are Srite, Fanta, Powder juices, Fruitopia and many other as well. The packaging's of these products are not the same for all and vary extremely from one to another. Different sizes include 300ml, 600ml, 1.25 liters and 2 liters. Cans are also available that usually are 375ml in size.

Price As the size of the products of Coca-Cola varies, in the same manner the prices for each product also varies depending on the usage of different material and the sizes and their packaging that is made available for the people. As Coca-Cola has made its valuable recognition and influence over its potential customers so any reasonable change in the prices of Coca-Cola's product is accepted by its buyers without any hesitation. This is merely because of the increase in the demand of Coca-Cola and its products.

Place Place of the products advertisement also matters ...