3M - Case Study

[Name of Instructor]

Table of Contents

Factors Contribute in 3M Innovation1

Multi Layer Films at 3M2

McCafe at McDonald's3

Importance of Commercialization Process4

Key Performance Indicators (KPI)6

Importance of Key Performance Indicators6

Key Performance Indicators Reflect the Organizational Goals6

Key Performance Indicators Must Be Quantifiable7

KPI in other organizations8

References10

3M - Case Study

Part A

Discuss the main factors that make 3M an innovative organization.

Factors Contribute in 3M Innovation

In United States 3M is one of the most innovative firms. The main factor that contributes in the innovation of 3M is, the company is able to respond to the opportunities in the market. 3M spends roughly 6-7 percent of revenues on research and development and has regularly expanded R&D spending over the last several decades. The R&D spending of 3M is, on midpoint, twice that of a normal fabricating association (James, 1995).

The creative environment of 3M allows all workers, even at the ground level, to practice their own ideas and innovation. It is a tradition of 3M that each and every worker can present and practice new ideas. The company has no set pattern of idea generation, instead it give space to its employees to work on their own ideas.

Another distinguishable factor that has a very large contribution in the innovativeness of the company is their quick respond to customers' needs. The company regularly screens the needs of the market and the needs of the customers and then responds to these needs. A group of employees constantly identify the requirements of the customers and then generate an innovative idea for this problem or opportunity. This special group constantly reviews the market changes and requirements and find out what existing and potential customer needs. Hence plays a very significant part in the innovativeness of the company (www.referenceforbusiness.com).

Attention towards technological development is also a vital element that contributes a lot in the development of innovativeness at 3M. The company constantly regulates the market requirements and innovations and inventions in technology and applies these technological advancements in its own products. 3M is a an organization that only focus over customers, it's all products starts due to finding a solution for the customers and ends with a product that completely match customers demand.

The case describes the multi-layer films as an innovative application at 3M. Discuss another innovative application or product of a different organization and state why this product is successful.

Multi Layer Films at 3M

3M generates an extent of multi-layer films which draw their spark from nature, absolutely the sparkling blue wings of the Morpho butterfly which are made without the utilization of color color. By consolidating films in layers comparable to those of a Morpho butterfly's wings, 3M has handled multi-layer films which reflect in the same way, whatever the light point.

3M recognizes that it is not the engineering itself that is foremost but its business provision. To date, requisitions for the proposed films incorporate LCD showcases, so expanding screen splendor, lessening screen glare and giving review security. The brighter screen implies vigor power and humbler electric cells, preparing littler supplies. For instance, personal digital ...