7-Eleven: A Way Of Life

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7-ELEVEN: A WAY OF LIFE

7-Eleven: A Way of Life

7-Eleven: A Way of Life

7-Eleven Inc, a leading provider of adaptive management solutions for software and content in enterprise and Internet environments, announced that 7-Eleven Inc has implemented 7-Eleven's e-wrap technology to automate the management of server-based software that powers retail systems in its chain of 5,300 U.S. convenience stores. During the start-up period, President Chain Store Corp. was facing a predicament of a consecutive six-year deficit. Fortunately, with the full support from President Enterprises, it has worked its way up the ladder.

Despite frequent setbacks, President Chain Store Corp. has securely forged ahead and built up the foundation and territories in the retailing industry. President Chain Store, relying on its experience and know-how of 7-ELEVEN stores accumulated over twenty years, also established Retail Support International, Duskin Serve Taiwan Ltd. Co., President Drugstore Business Corp., President Direct Marketing Corp., President Coffee Corp., President Information Corp., Capital Inventory Services Corp., Wisdom Distribution Services Corp., Uni-President Cold Chain Corp., President Musashino Corp.,President Transnet Corp.,Uni-President Yellow Hat Corp.,Mech-President Corp.,21 Century Enterprise Co.,Ltd.,Muji Taiwan Co.Ltd. and Mister Donut Taiwan Corp..Furthermore, in year 2000, President Chain Store Corporation stepped into the international arena with the President Starbucks Coffee in Shanghai, Philippines 7-ELEVEN, supermarket in Canada(T & T Supermarket) and in Vietnam(pcsc Supermarket Ltd.). drugstore in Shen Zhen(President Cosmed Chain Store) , hypermarket in Shan Dong and Si Chuan etc.. In addition, within the past decade, President Chain Store grew through its vertical investments. They are pleased to see their customers acknowledge their efforts. Their trust and high expectations are the source of their work dynamism in providing the best service possible.

7-Eleven's adaptive management solution enables 7-Eleven to rapidly change software-based retail services. This means that new services such as a sales promotion or an existing service such as the price of gasoline in a particular region can be deployed and changed quickly, reliably, and cost-effectively anywhere in 7-Eleven's nationwide network. In addition, 7-Eleven's solution is being used to manage the software driving 7-Eleven's innovative financial service kiosks in 95 trial locations in Florida and Texas. 7-Eleven's Vcom (for "virtual commerce") is a Web-enabled kiosk that blends the convenience of automated teller machines with the advantages of the Internet.

The kiosk is a focal point for a changing variety of financial services such as ATM transactions, check cashing and money order and money transfers to start. National Vcom partners include American Express, Western Union and Certegy. Verizon will offer telecommunications services through Vcom in mid-2002.

7-Eleven's retail strategy is based on responding quickly to changing customer needs with a range of products and services tailored to anticipate weather conditions, special community events and the preferences of each store's customers. Success of the strategy relies on specialized retail systems software that resides on Windows NT servers at each store location to control its point of sale devices and self-service fuel pumps.

"Change is a way of life in convenience retailing," said Keith Morrow, vice president of ...
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