A Feasibility Study: Kobalt Music Group in Japan Market

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TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background of the Study1

Japan: An Opportunity for Kobalt Music Group1

Purpose of the Study2

Problem Statement2

Aims and Objectives3

Research Questions3

Ethical Concerns3

CHAPTER 2: LITERATURE REVIEW5

Publishing of music5

Japan Music Market6

Music Publishing in Japan: Competitive Landscape7

Kobalt Music Group: Music Publisher8

CHAPTER 3: METHODOLOGY10

Research Method10

Qualitative Research11

Data Analysis11

Secondary Data12

REFERENCES13

CHAPTER 1: INTRODUCTION

Background of the Study

Music surrounds consumers more than ever: over the radio and in movies, advertisements and TV shows. How much the owners of these songs get paid is central to the performance of the Music Publishing industry in Japan. In modern era Kobalt music group has managed to get itself acknowledge on a global level. Therefore the underline connotation clearly articulates the fact the same achievement can be accomplish by Kobalt in Japan and can pose a direct and strive competition to the existing in Japan. Music publishing in Japan is already a big business, raking in $4.9 billion in revenue in 2011, but the most noteworthy aspect of the publishing industry is its resilience during a time when other music industries are facing near collapse.

However, publishers still face considerable obstacles that are similar to those that cause drastic reductions in revenue for music production and recording industries. The industry has cut costs and consolidated backroom functions. As a result, industry wages and employment have both slowly declined, at 0.8% and 0.6% respectively, to $437.3 million and 8,403 employees (Data-monitor 2011). The paper seeks to determine whether Kobalt can operate in Japan or probably not because of tough competition and big names already operating there.

Japan: An Opportunity for Kobalt Music Group

Music publishing, which has been far more resilient to the digital technology boom than the broader music industry, is set to grow by 1.6% per year in the five years to 2011 in Japan (Data monitor, 2011). Kobalt Music is primarily engaged in royalty and other administration matters. They are not currently operating in Japan, but Japan can be a place for Kobalt for expanding their business. The ultimate aim of the study is to determine whether it might be an option for Kobalt to start their operation in Japan. This will be determine by proper analysis of the Japanese music market, as per the stats japans music publishing market is a profitable option, but the facts can not be denied that it is already pre occupied by the big players like Sony BMG, EMI, Universal etc. They will not allow Kobalt to start or built their operations in Japan so easily and Kobalt will faced legal restriction as Japan has a very ethnocentric environment

Purpose of the Study

The purpose of the study is to determine that whether Kobalt Music Group can operate in Japan or not.

Problem Statement

Kobalt music group is considered a premium music provider and earned its earned position by focusing on ultimate quality. They have an opportunity to expand their operations in Japan but they have to consider many aspects in order to take this decision, as it can be a turning point for ...