Adidas Group

Adidas Group

Introduction

Adidas is a company of sports apparel and manufactures footwear. Adidas also manufactures shirts, eyewear, watches, as well as, certain other clothing related goods. In Europe, it is the largest manufacturer of sportswear and in the world is the second largest manufacturer of sportswear. Adidas AG includes three major brands, Reebok, Adidas and TaylorMade. Headquarter of Adidas is in Germany. The company is one of the most favored and preferred by the customers and the people all around the world. The company has strong competitors in the market and is doing its best to stay ahead of them in the industry.

Discussion

Adidas sponsors a number of teams in various sports. In the 2011 Cricket World Cup, the company sponsored the uniforms of the South African Cricket Team. It is the official apparel sponsor of a number of teams in the Indian Premier League. This has helped the company in ensuring that it is present in each and every sport so that awareness is created. During the London Olympics 2012, the company was a major sponsor and had made its presence known in the market (David, 2011).

The mission statement of the company is one that keeps the employees motivated and that helps it in ensuring that they are the leader in the industry. The company aims to improve its brands so that it does not have to face the negative impacts of the competition and rivalry that exists in the market. The company also makes sure that it is able to satisfy its consumers and that they are able to provide them with the highest values with the help of their products. The company ensures that it remains responsible, socially, as well as, environmentally and that is beneficial for the customers, stakeholders and the employees. The SWOT of the company is as follows (David, 2011):

Strengths

The mission of the company is the major strength as it clarifies and outlines the activities of the company in the most efficient manner.

The brands of the company are another strength that helps it to grow and is able to compete with other companies.

The products of the company help it to make sure that it possesses a diversified product line so that it is able to face the rivalry and earn more.

Weaknesses

The penetration strategies of the company are not as they should be. Competitors of the company have formulated better strategies than Adidas.

Although the company's mission includes being responsible socially and environmentally, it has still not been able to deliver what it had promised to and what it is expected to.

The sales of the competitors of Adidas are high in certain parts of the world; therefore, the company should ensure that it is able to match their performance.



Opportunities

The company has a lot of areas in different parts of the world that are unexplored. The company should make use of those places.

There are various untapped markets that can prove to be profitable for the company and that can help it earning more ...