ADVETISING TACTICS

Advertising Tactics

Advertising Tactics

Introduction

The following report is based on the concept of that “Advertisements are selling us something else besides consumer goods...they are selling us ourselves”. Tactics and strategy are in each case and the more they are in advertising. Advertising strategy is, for example, identifying the preferences of the target audience. What media formats they prefer, how to obtain information that they love, read, listen and watch for any exposed susceptible, etc.? All these questions are still under development campaign. Promotional tactics allows us to understand exactly how you can achieve the greatest success in the campaign. What you need to do? What will help the company move in the market? Create a video or outdoor advertising? Where should I place the movie or a billboard? What image to put on the poster that he drew the most attention? As well as advertising tactics controls such banal at first glance, things like lighting shield, his physical condition, etc.

Just part of the advertising strategy is a marketing research that precedes the development of advertising campaigns. However, this is so far only for the West, because in our country en masse this phenomenon is not observed. For our business market research - this is a luxury, sometimes even financially prohibitive. The next stop in the development of advertising strategy is brief. It is assumed that the client already knows its target audience, methods of influencing it, and those features that should have its ads. Brief is the main starting point for creating advertising.

However, completion of this document rarely causes difficulties for the customer. If the same manager is working with the customer and understood his problem, the issue is easily solved. Next is the preparation of media plan for advertising on the radio, if created commercials, and solved the problem with the circulation, if necessary to place a billboard or poster and completing the entire training search subcontractors (performers), which will turn the concept into a tangible product. And, it is important that the subcontractors are not responsible directly to the customer advertising, before it responds only to the advertising agency. And in Armenia understand that perfectly, so choose a print shop or production studio would be just as carefully as the customer selects the RA to generate advertising.

Discussion

Advertising is a message that is paid by a particular sponsor, with the aim of promoting ideas, goods or services. It is intended to inform and convince sometimes. The two fundamental aspects of advertising are the message and the medium.

Some would say that advertising is always to have been a strong message for a product or service that tries to influence the buying behavior of customers or clients. British advertising executive Jeremy Bullmore, however, contradicts this by saying advertising is done, how people think or feel, but not to change yours. In many ways I would agree with this statement because there are or have ads that do not sell a product in the first ...