AIRASIA CASE

Airasia Case

Airasia Case

Introduction

AirAsia is committed in the provision of air transport services. It functions a fleet of 72 aircrafts. The airline's mesh encompasses Malaysia, Thailand, Indonesia, Macau, China, Singapore, Cambodia, Vietnam, Brunei and Philippines. It is headquartered in Petaling Jaya, Malaysia and uses round 3,799 people. The business noted incomes of MYR2,634.7 million (approximately $794 million) in the fiscal year completed December 2008. The company's functioning decrease was MYR351.7 million (approximately $106 million) in fiscal year 2008. Its snare decrease was MYR496.7 million (approximately $149.6 million) in fiscal year 2008. The financials could not be contrasted as the business altered its economic year end from June to December in 2008.

AirAsia is one of the fastest growing airline businesses in the world, with a status as a low-cost, 'no frills' airline. It was initially a government belongs to business; yet, due to hefty liability, it was acquired by previous Time Warner boss Tony Fernandes in 2001, and this is where the genuine article begins.

Their dream, under the slogan "Now Everyone Can Fly", is “To be the biggest reduced cost airline in Asia and assisting the 3 billion persons who are actually underserved with poor connectivity and high fares”,(ii) and their objective is, under the banner of 'Affordable Airfares', “To attain the smallest cost in order that every individual can go by plane with AirAsia,” without any compromise to Flight Safety Standards, as well as, conceiving a world broad recognizable emblem with a 'family' air inside employed situation for employees. (iii) These declarations apparently display AirAsia's value. Cost benefits through operational effectiveness and efficiency; connected with powerful emblem trading, proceed directly to the customer.

 

Share Prices

The US government's suggested US$700 billion (RM2.42 trillion) release design may not save some worried banks, but it is directed at mopping up hundreds of billions of dollars in toxic mortgage liability in the large-scale bailout since the Great Depression. The KLCI dropped from its intra-week high of 1,037.41 last Monday to its intra-week reduced of 963.29 last Thursday, giving an intra-week swapping variety of 74.12 points.

 

PRICES

Date

Open

High

Low

Close

Avg Vol

Adj Close*

Apr-10

1.38

1.44

1.31

1.32

7,181,300

1.32

Mar-10

1.43

1.45

1.27

1.39

8,328,000

1.39

Feb-10

1.37

1.47

1.31

1.44

4,219,800

1.44

Jan-10

1.39

1.45

1.31

1.36

9,204,900

1.36

Dec-09

1.27

1.39

1.27

1.38

4,363,200

1.38

Nov-09

1.33

1.33

1.22

1.27

3,433,800

1.27

Oct-09

1.39

1.43

1.28

1.35

6,095,600

1.35

Sep-09

1.34

1.48

1.32

1.40

8,797,800

1.40

Aug-09

1.50

1.57

1.34

1.37

6,692,700

1.37

Jul-09

1.12

1.51

1.10

1.50

5,208,100

1.50

Jun-09

1.31

1.37

1.09

1.11

3,197,100

1.11

May-09

1.18

1.32

1.04

1.30

6,040,400

1.30

Apr-09

0.97

1.25

0.96

1.17

4,979,800

1.17

Mar-09

0.95

0.99

0.88

0.94

2,035,000

0.94

Feb-09

0.88

0.99

0.88

0.96

2,516,200

0.96

Jan-09

0.87

0.94

0.87

0.88

2,423,100

0.88

Dec-08

1.05

1.08

0.84

0.87

3,624,900

0.87

Nov-08

1.13

1.18

1.07

1.11

2,299,800

1.11

Oct-08

1.24

1.27

0.96

1.13

6,242,100

1.13

Sep-08

1.08

1.26

1.00

1.24

7,829,700

1.24

Aug-08

1.13

1.18

1.05

1.08

7,210,500

1.08

Jul-08

0.87

1.16

0.81

1.13

10,974,800

1.13

Jun-08

1.05

1.05

0.76

0.87

14,482,400

0.87

May-08

1.28

1.28

0.99

1.04

9,847,000

1.04

Apr-08

1.37

1.40

1.25

1.26

3,103,300

1.26

Mar-08

1.56

1.59

1.30

1.37

5,860,400

1.37

Feb-08

1.61

1.65

1.49

1.56

3,509,600

1.56

Jan-08

1.60

1.64

1.44

1.63

8,067,300

1.63

Dec-07

1.85

1.94

1.58

1.60

13,487,000

1.60

Nov-07

1.95

1.96

1.67

1.84

3,865,400

1.84

Oct-07

1.83

2.14

1.81

1.95

4,118,600

1.95

Sep-07

1.92

1.96

1.79

1.83

1,581,700

1.83

Aug-07

1.96

2.06

1.62

1.89

3,744,600

1.89

Jul-07

1.91

2.07

1.89

1.96

3,239,900

1.96

Jun-07

2.02

2.04

1.89

1.90

2,244,100

1.90

May-07

1.95

2.15

1.86

1.96

7,405,600

1.96

Apr-07

1.78

2.02

1.70

1.94

6,807,400

1.94

Mar-07

1.69

1.82

1.45

1.77

9,748,800

1.77

Feb-07

1.45

1.80

1.40

1.63

14,911,100

1.63

Jan-07

1.54

1.65

1.41

1.44

11,806,600

1.44

 

The KLCI strike a 22-month reduced of 963.29 last Thursday before arranging a mechanical rebound to close at 1,025.70 points last Friday, giving a week-on-week decrease of 18.33 points, or 1.76 per cent. The FTSE Second Board Index alleviated 39.71 points, or 0.79 percent, to close at 4,988.87 grade while the FTSE Mesdaq Index lost 136.36 points, or 3.30 percent, to 4,000.10 level. On the foreign front, share charges on Wall Street proceeded in their volatile movements in the middle of the economic gale last week. The Dow Jones Industrial Average shut at 11,388.44 points last Friday, giving a week-on-week decrease of 33.55 points, or 0.29 per cent. The tech stock-heavy Nasdaq Index bucked the general market tendency with a marginal gain last week. It shut at 2,273.90 points last Friday, giving a week-on-week gain of 12.63 points, or 0.56 per cent.

 

Marketing

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